1. Use your true voice. Not everyone is a wordsmith, but every organization is unique. Communicate your special strengths in a way that's honest and real.


2. Speak global. Everyone wants to be understood. I've directed photo shoots, designed social-media content, and launched websites for North America and Asia.


3. Bet on collaboration. The best projects are created with collective brain power: yours and mine. I work hard to understand your point of view, so we can properly bring your products to market.


4. Invest in design. Beauty is an instant, visceral judgment. I develop it as a cornerstone of function, not as a pretty afterthought.


5. Add a human touch. Interactivity gets attention but usefulness make users return again and again. I love how the simplest tweaks can make users appreciative, trusting and loyal.